Profile

Free publicity as valuable tool

IvRM was founded in 2003 by Peter Davina and Maarten Halsema. The Editorial Marketing department was launched on the basis of the belief that free publicity must be a valuable tool in the communications mix. Over the last few years, IvRM has developed a wide range of communications services on the basis of Editorial Marketing. The leitmotif here is the relationship between efforts and result. .

Certified

IvRM consultants all have experience in the Editorial Marketing department and work for (stock exchange listed) companies, (semi-) public administrations, provinces, local authorities, trade and professional organisations. IvRM is affiliated to the trade organisation VPRA and conforms to the Bureau Management Norm (BMN).

Part of De Legitimiteit Groep

The Nederlands Redactie Instituut was set up in 2007 and IvCB in 2008 to add to the communications consultancy services of IvRM. The NRI, IvCB and IvRM together make up De Legitimiteit Groep. With 16 communications consultants, IvRM is based in an old 1892 nursery school in Bussum.