Marketing PR

Amplifon

Introduction

With 250 shops Beter Horen (part of the world-wide Ampflifon) is the biggest chain of hearing aid specialists in the Netherlands. The market leader for hearing solutions offers top quality in hearing care..

Communication issue

Awareness of the Beter Horen name and range must be improved among the target groups and stakeholders. Beter Horen must be profiled as a high-quality market leader among all relevant target groups. The communications department must be supported in boosting the Beter Horen brand name and improving awareness of the services and products offered.

Solution

Beter Horen is profiled as an authority and a knowledge leader, with a distinctive view on (social) developments. The Beter Horen brand name is boosted by approaching the media in a structured way with distinctive views. The Beter Horen marketing campaigns and products are translated into mediagenic messages for the relevant media. Editorial marketing is used to bring the messages to the attention of editors.

Results