Editorial Marketing
Boertiengroep
Introduction
Boertiengroep specialises in the development of people and organisations and change processes in organisations. Boertiengroep combines knowledge and skill with surprise and inspiration, so that personal development becomes a genuine experience.
Communication issue
Awareness of the name and range offered by the Boertiengroep must be improved. The Boertiengroep must be positioned among organisations and professionals as the expert in learning and development.
Solution
Boertiengroep is profiled as an opinion and knowledge leader with a distinctive view on learning and development. Putting the emphasis on the trade media in the field of human resources, sector-specific trade media and employment market media means that the target groups are addressed in the correct milieu. In terms of content the Boertiengroep has been positioned as a knowledge leader by continuously presenting distinctive views on trends and developments through the relevant media.
Results
Name awareness and content positioning of Boertiengroep have been improved through structural press attention with the desired message in the relevant media. Boertiengroep is seen by its target groups as a reliable and expert operator, which helps organisations with innovative solutions regarding issues of change, learning and development.
