Editorial Marketing

Byte

Introduction

Byte is a company providing high-quality hosting services, with helpful support for web professionals.

Communication issue

Establish hosting as a high-quality service which is very relevant for organisations. Byte wants to be positioned as a high-quality hosting company and as a leader in the field of innovation in technology, user-friendliness and service-orientation on the business market.

Solution

Byte has been profiled as a highly innovative hosting provider. Byte hosting products have been translated into mediagenic approaches. These narratives are brought to the attention of editors through the use of editorial marketing. In terms of content Byte has been positioned as an authority in its specialist field by continuously presenting distinctive views on trends and developments in the field of IT and web hosting via the media.

Results