Communicatiestrategie
De Hypotheekshop
Introduction
With about 180 stores, De Hypotheekshop is the biggest mortgage advice chain in the Netherlands, where anyone can go for mortgages, pensions and insurance.
Communication issue
Position De Hypotheekshop as the high-quality market leader among all relevant stakeholders.
Solution
De Hypotheekshop is positioned as an opinion and knowledge leader with a distinctive view on relevant trends and (social) developments. As a result of proactively putting the view of De Hypotheekshop into the spotlight of the relevant media, its visibility is increased, and De Hypotheekshop is seen as a high-quality market leader. By adopting clear positions and zeroing in on current issues, De Hypotheekshop claims its role in society with a clear account of financial products and services. The spokespersons have been trained beforehand during media training, to make the wording of the messages as clear-cut as possible.
Results
The awareness, content positioning and leading position of De Hypotheekshop have been improved. De Hypotheekshop gets into the relevant media in a structured way with unambiguous messages. Editors recognise the distinctive positioning of De Hypotheekshop and know how to find De Hypotheekshop themselves.
