Communications strategy

Groeiversneller

Introduction

The Groeiversneller (high growth) programme is an initiative by the Ministry of Economic Affairs and the Innovation Platform. Implementation is the responsibility of a joint venture of PricewaterhouseCoopers, the platform for growth companies Port4Growth, de Baak Management Centre VNO-NCW, Philips Applied Technologies and AKD Prinsen Van Wijmen.

Communication issue

Position the Groeiversneller programme and its participants as an authority in the field of (growth) strategy. Name awareness and content positioning must be improved.

Solution

Clear comprehensible core messages were formulated with the client during media training, and the spokespersons were given training on the messages. In terms of content the Groeiversneller programme has been positioned as a knowledge leader by continuously expressing distinctive views on trends and developments via the relevant media. The leading position has been confirmed by third parties, with entrepreneurs (participants) being put forward as third party endorsers.

Results