Workshop Journalistic Conduct
PRC
Introduction
PRC is a subsidiary of ARCADIS. PRC provides advice for businesses, authorities and institutions regarding construction, housing, spatial planning, infrastructure, real estate and sustainable development.
Communication issue
Establish PRC as the authority in its specialist field. PRC should be more visable in the media, and PRC employees must be persuaded to take their expert role to the outside world.
Solution
Various workshops Journalistic Conduct have resulted in a realisation within PRC that all employees can contribute to the content visibility of the organisation in the media. By approaching journalists one by one on a subject-specific basis (for each consultancy group), PRC shows off its view and expertise via the trade media and national news media.
Results
PRC is regarded by its target groups as a reliable and expert player which provides advice in the field of construction, housing, spatial planning, infrastructure, real estate and sustainable development through innovative plans. Not only is there a realisation among employees that it is worthwhile approaching the media from the position of an expert, they are also acting on this.
