Message Development

Towers Watson

Introduction

Towers Watson is a worldwide operating consulting firm that helps organisations to improve their operating results with an effective human resources policy, financial advice and risk advice. The organisation is a merger between Towers Perrin and Watson Wyatt.

Communication issue

Towers Watson must be profiled as an authority and knowledge leader in the field of human resources, financial advice and risk advice. Name awareness must be raised and content positioning must be improved.

Solution

Clear, comprehensible core messages were formulated with Towers Watson in the course of a Message Development Session. In terms of content Towers Watson has been positioned as a knowledge leader by continuously presenting distinctive views on trends and developments via the media.

Results