Online media monitor
The IvRM Online media monitor scans the news media, trade media, news groups, weblogs and social media every day for entries regarding your organisation. With the online media monitor you always have a clear picture of the most active news sources, tweeters and weblogs.Understanding
The online media monitor provides an understanding of the significance of press attention and is indispensable as a control and review tool for assessing and optimising the return on your press policy.
Media-analysis
The media analysis of the online media monitor shows you the media categories that mentioned your organisation. You have a clear picture of the sentiment (positive, neutral, negative) regarding the publicity and a perception of the sentiment by news source, medium and author.
Competition analysis
To put the value of the press attention in the correct context, the competition analysis of the online media monitor gives you a perception of the media attention towards your main competitors.
